In other words: “AI will take your job”… so what our jobs look like in the future of PPC?

In today's AI-powered PPC world, staying ahead is more important than ever. With AI simplifying campaign creation, it's getting crowded out there! Let's dive into how AI has changed our jobs and how we can use it to boost our lead generation game and truly shine 🤩

Today’s Age of AI in PPC & Its Consequences

AI is a trending subject globally, and it's also reshaping our (very) dynamic PPC industry.

Because of AI, Google now controls:

1.Our creatives (images & videos)

When we run Performance Max or Demand Gen campaigns, we can generate images during the ad creation process. Just a simple prompt needed! (This is also of course feasible with Midjourney).

2. Our keywords & ads

When we create a new search campaign, all we have to do is input a landing page and Google Ads can automatically generate keywords, headlines and descriptions based on our website.

3. Our targeting

4. Our bids

It’s now easier than even to create entire leadgen campaigns, ad groups, keywords, and ads with a simple prompt or thanks to simplified solutions such as Performance Max or Demand Gen. Anyone get set up a campaign now within minutes.

As a result:

• The barrier to entry is lower than ever.
• Many paid accounts will have comparable setups.

AI is going to decrease the overall level of average Google Ads Specialists…giving us a chance to stand out! 🌟 Indeed, average Google Ads specialists (of course, not our case here at Dolead) will rely too much on GenAI, which may produce low-quality creatives and copy.

Our Value as Paid Media Specialists Has Changed

With AI and all these automations, our value as a Google Ads Specialists has changed - spending less & less time on the platform but more outside Google Ads, focusing on the strategy and helping our clients get to the next level.

It’s now more important than ever:

• 🎯 To deeply master paid media channels (conversion tracking, goals & KPIs, campaign structures, targeting, creatives, bids & budgets and landing pages).
• 🤝 To become real business partner with our clients
• 🚀 To future proof ourselves by mastering additional channels (not Google Ads only) or skills (e.g. CRO specialist) and using additional AI tools.

“AI will not take your job, but humans using AI will.” — Mike Rhodes, PPC expert.

How To Master AI in the LeadGen World

Today, we have endless possibilities in the LeadGen world thanks to AI. As Mike Rhodes said, “the only constraint is your imagination”… well said, right?

With AI, we can have a much higher impact as a Paid Media Specialist by:

• 🤖 Automating reports and repetitive tasks
• 🔍 Gathering additional insights (not visible directly in the platforms)
• 📊 Analyzing big sets of data in seconds
• ✍️Writing impactful ad copy in the perfect tone of voice
• 🛠️ Improving landing pages
• 🕵️‍♂️ Doing competitor analysis…

Recommended AI Tools To Use As a LeadGen Expert

These tools/ scripts using AI are highly recommended to use as a Paid Media expert for the leadgen industry.

• Mike Rhode’s PMax Script (free): This script will give you tons of insights regarding your Performance Max campaigns that you won’t be able to find on Google Ads.
• Google Vision API: Extract insights from images, docs, and videos.
• Adcreative.ai: The AI ad generator to create visually attractive ad creatives.
• PromoNavi: Being the AI PPC Management tool, it helps PPC specialists automate their daily chores, gain insights into their PPC campaigns and lower ad spending.
• Revealbot: This tool automates Facebook Ads and Google Ads management.

Looking for additional AI tools? Check out this website which gathers tons of AI tools.

Prompt Templates To Use As a Paid Media Specialist

Looking to write converting RSAs with ChatGPT in a matter of seconds? Use the following prompt template to generate headlines and descriptions.

Give me {{number}} {{element}} of {{conditions}}, formatted in {{output type}}, based on the information below:

• {{explain who you are and what you do/sell}}
• {{explain a huge benefit of why customers buy from you}}
• {{add social proof or other useful information}}
• {{enter as many USPs as you want}}

extra instructions:

• create {{number}} {{element}} with our most important keyword {{enter keyword}}
• create {{number}} {{element}} with {{persuasion tactics like social proof, urgency, scarcity etc.}}
• create 4 headlines with generic USPs about our business
• create 4 headlines with product-specific USPs {{help ChatGPT with an example}}
• create 2 headlines with call to actions

Looking for different prompt ideas tailored to your needs? Check out this website!

To Recap

AI still feels unfinished at times and could be worrying for some but is definitely indispensable today in our daily life as paid media specialists in the leadgen industry.

Here are Dolead, we use AI everyday and keep experimenting again and again…to find the perfect combination tailored to each client.

Our only recommendation: let’s embrace AI and challenge it to take our PPC campaigns to the next level 🚀

Our Added Values at Dolead

At Dolead, we believe in the power of AI to revolutionize lead generation. However, we also know that success comes from a blend of cutting-edge technology and human creativity. Our talented team works alongside AI to deliver the best results for your business.

We help you achieve scalable and sustainable growth by providing exclusive, sales-ready leads at a fixed cost per lead. These leads integrate seamlessly into any CRM, making it easier for you to focus on what you do best.

Join us at Dolead and experience the perfect mix of innovation and creativity, driving your business forward.

👀 Interested in learning more about Dolead? Click here! 👀

FAQ

What is AI PPC and how does it benefit marketing?

AI PPC, or Artificial Intelligence Pay-Per-Click, leverages advanced algorithms and machine learning to optimize ad campaigns. By automating tasks such as keyword research, targeting, and bidding, AI PPC enhances efficiency and effectiveness in marketing strategies.

How does automation improve PPC campaigns?

Automation in PPC campaigns streamlines processes like smart bidding and ad optimization. This allows marketers to focus on strategic decisions while AI handles repetitive tasks, resulting in more efficient and effective ad campaigns.

What role does machine learning play in AI PPC?

Machine learning is integral to AI PPC as it continuously analyzes data to improve ad performance. By learning from past campaigns, machine learning algorithms can predict trends, optimize targeting, and enhance bidding strategies for better results.

How can generative AI be used in PPC marketing?

Generative AI can create compelling ad copy and visuals, making it a valuable tool in PPC marketing. By generating high-quality content, it helps in crafting more engaging and effective ad campaigns, ultimately driving better performance.

What are the benefits of using smart bidding in PPC?

Smart bidding uses AI to automatically adjust bids based on real-time data and analytics. This ensures that ads are shown to the right audience at the right time, maximizing the return on investment and improving overall campaign efficiency.

How does AI enhance keyword research in PPC?

AI enhances keyword research by analyzing vast amounts of data to identify the most relevant and high-performing keywords. This allows marketers to target their audience more effectively, leading to improved ad performance and higher conversion rates.

What is the importance of analytics in AI PPC?

Analytics in AI PPC provides insights into campaign performance, helping marketers make data-driven decisions. By leveraging AI-powered analytics, marketers can optimize their strategies, improve targeting, and achieve better results.

How can AI improve ad targeting in PPC campaigns?

AI improves ad targeting by analyzing user behavior and preferences to deliver personalized ads. This ensures that ads reach the most relevant audience, increasing the chances of engagement and conversion.

What are the key advantages of using AI algorithms in PPC?

AI algorithms offer several advantages in PPC, including enhanced efficiency, improved targeting, and optimized bidding. By leveraging these algorithms, marketers can achieve better performance, higher ROI, and more effective ad campaigns.